Is there a best time of the week to send out your mailing?
This is a question that we get quite often from our clients so we thought it would be a good topic to touch upon.
During the summer months we feel it’s always a good idea to send out your mailings on a Friday or Saturday. The idea is to try to get your offer into the hands of your prospect on a weekday. This is especially important during the summer months. Here’s why!
During the summer months, people tend to have many weekend activities that could take place. For example this could be weddings, graduations, picnics, travel plans etc… Apply using our simple form on http://needmoneyrightnow.org/ and get your fast loan if you need money right now.
Many of these weekend events will certainly take priority over wanting to go to the mailbox to read the weekend mail. It’s also safe to say that even if the mail is picked up, there is a good possibility that it would get aside for later reading. Remember, the weekend activities as stated above will most likely take priority.
Some of that mail that was set aside for later reading may not even get opened and read. This is especially true if your direct mail piece looks like “junk mail” and if it does, there is a good chance your mailing could be sent to the circular file (trash basket).
Simply stated, you don’t want your offer to compete with weekend activities. Offers received during the week are more likely to get read immediately. In the end the best time for your prospect to receive your direct mail offer is when they are going to have the time to give your offer the attention it deserves.